Last updated: March 21, 2026
Peak Core operates this store and website, including all related information, content, features, tools, products, and services (the "Services"), to provide you with a personalized shopping experience. Peak Core is powered by Shopify to deliver these Services. This privacy policy explains how we collect, use, and disclose your personal information when you visit, use, make a purchase, or otherwise interact with the Services. If there is a conflict between our Terms of Service and this privacy policy, this privacy policy takes precedence regarding the collection, processing, and disclosure of your personal information.
By using or accessing the Services, you acknowledge that you have read this privacy policy and understand how your information is collected, used, and disclosed as described herein.
Personal Information We Collect or Process
We may collect or process the following categories of personal information, depending on your interactions and location:
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Contact information: name, billing address, shipping address, phone number, email address.
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Financial information: credit/debit card and account numbers, payment information, transaction data, payment confirmation, and other payment details.
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Account information: username, password, security questions, preferences, and settings.
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Transaction data: items you view, add to cart, purchase, return, exchange, or cancel, as well as your previous transactions.
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Communications: information included in messages you send us, e.g., customer support inquiries.
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Device information: device, browser, network connection, IP address, and other unique identifiers.
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Usage information: interactions with the Services, including how and when you navigate or interact with the Services.
Sources of Personal Information
We may collect personal information from:
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Directly from you: when you create an account, use the Services, communicate with us, or provide information in another way.
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Automatically via the Services: from your device when you use our products or visit our website, including cookies and similar technologies.
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From service providers: when third-party services help operate the Services or collect information on our behalf.
- From partners or other third parties.
How We Use Your Personal Information
Depending on your interaction with the Services, we may use your personal information for:
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Providing and improving the Services: fulfilling orders, processing payments, maintaining your account, remembering your preferences, sending account notifications, facilitating returns and exchanges, allowing product reviews, and offering a personalized shopping experience.
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Marketing and advertising: sending promotional messages, emails, SMS, or mail, and showing online ads based on your activity or purchase history, where permitted by law.
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Security and fraud prevention: verifying accounts, ensuring secure payments, detecting and preventing fraudulent or illegal activity, and protecting the Services.
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Communication: responding to inquiries, providing support, and maintaining our business relationship with you.
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Legal compliance: complying with applicable laws, responding to legal requests, enforcing policies, or protecting our rights and those of others.
Sharing Your Personal Information
We may share your information with third parties for legitimate purposes, including:
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Service providers: Shopify, vendors, or third-party services performing functions on our behalf (e.g., IT, payment processing, analytics, support, fulfillment, and shipping).
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Business and marketing partners: to deliver marketing services or personalized ads consistent with applicable law. You may opt out where legally permitted.
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When you authorize or request sharing: e.g., for product delivery or social media integrations.
- Affiliates or corporate group members.
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Business transactions: mergers, acquisitions, or legal obligations to protect rights.
Shopify Relationship
The Services are hosted by Shopify, which collects and processes information to provide and improve the Services. Your information may be shared with Shopify and third parties in other countries. Shopify may also use aggregated data from your interactions across other merchants to offer enhanced features. For details, see Shopify Privacy Policy.
External Websites and Links
The Services may contain links to third-party websites or platforms. We are not responsible for their privacy practices or content. Information shared on third-party platforms may be visible to others and is not controlled by us.
Children’s Information
The Services are not intended for children under 16 (US, CA, AU) or under 18 (NZ, UK). We do not knowingly collect information from children below these ages. Parents or guardians may contact us to request deletion of any child’s information.
Security and Data Retention
We implement reasonable security measures but cannot guarantee absolute security. Retention depends on business needs, legal obligations, or dispute resolution.
Your Rights (per region)
Depending on your location, you may have the right to:
- Access, correct, or delete your personal information.
- Data portability requests.
- Opt out of targeted advertising or information sharing.
- Manage communication preferences.
- Withdraw consent if processing is based on consent.
Region-specific notes:
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US & Canada: Certain state/provincial privacy laws may give additional rights (e.g., CCPA for CA).
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UK & EU (EEA): GDPR rights apply, including objection to processing and restriction.
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Australia & New Zealand: Privacy Acts grant rights to access, correct, and complain about personal data.
Requests can be made via the Services or by contacting us. We may verify your identity before fulfilling requests.
